At Tassis Media our data-driven digital marketing and SEO strategies and techniques boost website traffic, drive new leads, raise brand visibility – and provide the highest return on your digital investment.
SEO & SEM
The goal of a website isn’t just to look great. It must continuously attract – and convert – the right kind of visitors. We can help.
METRICS & ANALYTICS
Nothing is worse than spending money and not being able to understand your ROI. We offer true visibility into what’s really going on.
MARKETING AUTOMATION We can help you make the most of your investment in marketing automation systems like HubSpot, Pardot and Marketo.
Our conversion optimization toolset relies on a unique mix of data and expertise to help you convert website visitors into leads – and customers.
PAID MEDIA DISPLAY
From retargeting/remarketing to B2B/B2C display advertising, we know how to get your message in front of the right visitors.
At its heart, your brand is a story – the promise you make to your customers. It takes talented content marketers and a strategic B2B content creation plan to define that brand, distinguish it from the competition, and compel prospects to take action.
AT TASSIS MEDIA, CONTENT CREATION COMES FIRST.
Many of our staff started their careers as professional writers and editors in magazines, books, and newspapers. That’s intentional because the heart of a full-service marketing company is effective communication.
That means telling the story of your brand in the most compelling, targeted and effective way across every channel: web content, video, advertising, email, PR, trade shows, blogs, case studies and more.
WE’RE B2B/B2C CONTENT MARKETERS WITH A PURPOSE.
Tassis Media develops content around an integrated communication strategy tailored to meet the client’s marketing and content creation goals. There’s no one-size-fits-all here; whether we’re trying to establish a client as an industry thought leader, generate leads or provide air cover for the sales team, our content creation team gets the job done.
We focus on addressing the specific needs and pain points of the target audience. Over time, that enables our clients to prove beyond a shadow of a doubt that they understand their prospect and they can help. That’s the brand promise in action.
TAILORING MARKETING CONTENT TO THE AUDIENCE
Effective marketing doesn’t merely drive leads. It engages with and drives leads from carefully targeted audiences. Rather than trying to reach the masses (who may or may not care at all), it’s more valuable for a B2B company to attract highly qualified prospects. That means understanding clients’ buyer personas is critical. We dive deep into clients’ industries, no matter how niche. We pore through trade journals. We interview customers. We conduct primary market research. The goal is to create marketing content that speaks to what makes our clients’ targets tick and compels them to take action.
Your “brand identity” is the combination of verbal, visual, and emotional attributes that define your company and set it apart from the competition. Altitude Marketing specializes in helping B2B companies execute branding and rebranding strategies that create memorable, impactful brand identities.
If you’re a B2B/B2C company, you need a corporate brand that reinforces your marketplace positioning, creates a positive first impression and helps drive prospects to take action. The problem is, if you ask a design firm to build your brand, they’ll design you an attractive logo and a business card. Ask a web development agency, and they’ll program you a website. Only an integrated marketing and B2B branding agency, like Altitude Marketing, can deliver branding and rebranding services that bring your brand to life.
A THOUGHTFUL, PROVEN BRANDING PROCESS
With Tassis Media, the corporate branding and rebranding process follows a time-tested checklist and rollout plan.
We begin the branding process by interviewing your executive team, conducting primary market research, identifying gaps, and crafting compelling market positioning. Then we write large brand messaging for your elevator speech, products, services, and target demographics. Only with this foundation in place do our graphic designers and branding strategists begin work on your visual brand identity:
PowerPoint presentation templates
Website and landing page templates
Collateral and direct mail pieces
Meanwhile, our team of content producers, PR professionals, and social media specialists work to boost your brand recognition through an integrated trade show, PR, and trade advertising strategy. We write SEO-friendly case studies and white papers. We manage your LinkedIn, Twitter, Facebook, and email marketing. We do all of this, and more.
A sustainable, measurable marketing strategy is the cornerstone of success in today’s fast-changing, increasingly crowded marketplace. It’s tempting to jump right to tactics because it feels good to “do something” to promote your business, but if your marketing efforts aren’t working together, they’re working against you.
How does Tassis Media develop a marketing strategy for a client? Doing it is part art, part science – and all focused on developing ROI-driven frameworks and plans.
THE POWER OF A FULLY INTEGRATED MARKETING STRATEGY
Your website. Content. PR. SEO. Digital advertising. Messaging. Trade shows. Social media. Marketing automation. Market research. Sales enablement. Analytics. There’s a ton that goes into a modern marketing plan. For too many organizations, that means efforts quickly become disjointed and siloed – and ultimately fail to meet business goals.
At Altitude, we believe in the power of tightly integrated B2B marketing frameworks. No tactic, technology, or platform can stand alone. For a strategy to succeed, every piece must support – and be supported by – others. Integration breeds efficiency, insight, and results.
ELEMENTS OF INTEGRATED MARKETING STRATEGIES
Truly integrated marketing plans need to address every aspect of a B2B product or service’s promotional, demand generation, lead generation, and follow-up needs. That means thoughtfully considering and codifying every aspect of your marketing efforts, then layering on spreadsheets, Gantt charts, milestones, integrations, timing, dependencies, and all the other stuff that ensures your efforts are working together and delivering maximum value.
Beyond the basics of B2B marketing, we pay particular attention to:
Marketplace Positioning – Where do you fit in your target market? Do you need to create an entirely new target market? Our proprietary methodologies for qualitative information gathering, competitive analysis, and primary market research give us a crystal ball to put you right where you need to be.
Thought Leadership – How can we help turn your company’s leaders into industry leaders? We want to build authority and credibility, making your company the “must-call” when someone needs a problem solved.
Marketing Technology Stacks – Do you have a CRM? Do you need one? How about a marketing automation platform, like HubSpot, Pardot, or Marketo? We make MarTech accessible, and make sure it’s adding value to your organization, rather than just sucking up resources.
Emerging Opportunities – Is there a new set of prospect who can use your product or service? What about an underserved market adjacent to your current target? We’ll help you find out – and exploit the growth opportunity.
Sales Follow-Up – Marketing doesn’t end at the MQL anymore. Our strategies focus on delivering your sales team leads and helping boost close rate and velocity.
Data Transfer – Your business is only as active as your prospect and customer data. We make sure you get the exact information you need, exactly where you need it, as fast as possible.
CUSTOM MARKETING STRATEGY DEVELOPMENT
Too many companies spend time and energy, creating a marketing plan, only to have it gather dust on the shelf – while business goes on as usual around the office. Altitude marketing strategies are realistic, sustainable, and built exclusively for each client. There’s no one-size-fits-all here; strategy is a delicate balance between business aspirations and actual budgetary and human resource constraints. Such constraints are not negatives – they are critical parameters that guide and shape the framework.
How do we do it? We begin with clearly identified business goals, and then determine the appropriate approach, processes, timelines, division of labor, budgets, and success metrics.
Everything is based on SMART goals:
Sustainable – How can we make this effort work for us well into the future?
Measurable – How will we know if this effort has been successful?
Achievable – Are the success metrics attainable given timeline, budget, and bandwidth constraints?
Relevant – Is this effort driving toward clearly identified business goals?
Time-Based – Are there bright start and end points for this effort?
We're a social media driven company that specializes in using social networks to target the right prospects, drive engagement, create website traffic, and generate leads.
We're a B2B social media agency that gets results.
Tassis Media's marketing social media experts strategically use LinkedIn, Facebook, Twitter, Instagram, YouTube to build brands, connect with influencers, and advance business goals. We get smart about your industry, identify the players, make the right connections, and produce a stream of engaging content that gets people talking. No two engagements are exactly alike, but the goal is always the same: getting the right message in front of the right people at the right time.
PROVEN B2B SOCIAL MEDIA BEST PRACTICES
Our team relies on a time-tested strategic playbook to craft and execute customized social media strategies. Every engagement begins with a comprehensive audit of existing social networking efforts. Once this is complete, our team works to ensure all aspects conform to best practices. These factors include:
Usage of the correct networks
Consistent page names, branding, imagery, language and vanity URLs
Proper tone and tenor for posts
Workflows for thanking new followers, handling support requests and engaging with influencers
The result? Our clients have mature, professional, and highly visible social media accounts working for them within weeks.
Of course, it's not enough to have social media accounts. They need to be utilized actively. That means highlighting industry news, promoting content, and engaging with the right individuals. Our team specializes in handling clients' social media presence on their behalf, writing and scheduling posts at scale with minimal client time invested. It's like having an engagement machine working on your behalf, 24/7.
A PAID & ORGANIC B2B SOCIAL MEDIA AGENCY
Here at Altitude, it's not just about generating B2B social media content to "make posts." We use both organic and paid options to help clients reach their goals. Here are some examples:
On LinkedIn, relevant blog content is distributed via organic posts for a company's followers. Meanwhile, "promoted" options let us deliver content to new prospects based on their industry, years of experience, job title, or other factors.
On Twitter, posts go both to existing followers and (via Twitter Ads) to potential prospects.
On Facebook, company pages are used to show culture and community involvement. At the same time, ads for products and services are targeted by user demographics and interests.
On YouTube, viewers consume our clients' content both organically and as pre-roll advertisements. Ads go out based on what users are interested in and subscribed to on the platform.
Done according to best practices, social media marketing is powerful. We make sure the networks give your company the visibility boost, engagement, and leads you to deserve.
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