PCP Management

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We specialize in building high-performance Google Ads campaigns capable of generating a superior ROI. Receive more sales for a lower per-unit cost.

The Google AdWords platform allows for highly targeted marketing that covers many different marketing channels. Search Marketing, Display Ads, Call-Only ads, Remarketing, Video Marketing and other channels can all be effectively managed by AdWords from one single platform. Tassis Media is a certified AdWords partner, capable of effectively managing all aspects of AdWords.

The PPC industry is highly competitive, and requires marketing savvy coupled with analytical ingenuity. At Tassis Media, we develop the AdWords marketing and keyword content to attract interested consumers, and then track those consumers through your sales process. We are able to optimize dozens of variables to help maximize the performance of the AdWords campaigns that we manage: keywords, keyword bids, time of day, day of week, location of prospect, ad copy, mobile vs. PC and many other variables. We squeeze every drop of goodness from AdWords, ensuring that your AdWords budget is as productive as possible.

Tassis Media takes a hands-on approach to Google AdWords management. While most of our competitors rely on automated bidding and management software, at Tassis Media we are not afraid to roll up our sleeves and manually manage your campaign. Most PPC management companies are not managing your PPC campaign at all. They allow software to do the work and they just collect a payment from you. Tassis Media clearly outperforms automated PPC management programs because clever software algorithms cannot track all of the intangibles. Software cannot accommodate seasonal trends, sophisticated click-fraud teams, trends, patterns, industry changes, or introduce a spark of creativity that identifies new strategies and techniques. More efficient PPC management translates to a more affordable PPC campaign with a higher ROI. There is a Tassis Media team member behind every Google AdWords campaign we manage, who is actively working to ensure maximum performance.

• PPC MANAGEMENT FEES – Below industry average, varied based on budget and complexity.
• COMPANY INTERVIEW – Set goals, marketing objectives, budgets, etc.
• WEBSITE EVALUATION – Understand the capabilities of the website, the best landing pages, & identification of possible sales conversion weaknesses.
• WEBSITE PREPARATION – Installation of sales conversion and traffic analysis code, correction of any problems that may impact sales conversions.
• KEYWORD RESEARCH – Selection of targeted keywords based on relevancy, demand, and competitiveness.
• PPC ACCOUNT CREATION – Creation of organized, well-structured PPC accounts, professionally crafted PPC Ads, proper targeting and budgets.
• CONSERVATIVE CAMPAIGN LAUNCH – A conservative, micro-managed launch to test the campaign, setup, website responsiveness and overall process flow before implementing the full-launch.
• CAMPAIGN OPTIMIZATION – Optimization encompassing dozens of variables including: keywords, ads, bids, time of day, day of week, location of prospect, desktop vs. mobile and other impactful settings.
• KEYWORD GROWTH – Identification of new, productive keywords to enable ongoing campaign expansion.